What is Personal branding?

Personal branding.

Have you heard the phrase? It’s quite the buzz word if you’re an entrepreneur. Throw it around in conversation and you’ll be one of the cool kids. Ha! Kidding aside and beyond the surface, it actually has meaning. A brand is defined as “a set of distinctive characteristics that establish a recognizable image or identity.” Attach that definition to yourself and you have Personal Branding.

Why does that matter and why is it relevant?

If you’re a solo-preneur – in business for yourself – you’re not just selling a widget, you’re selling yourself. The Know – Like – Trust factor is what we strive for. People want to buy from and support a brand that they are familiar with – have a relationship with. In today’s very visual world, that often starts with imagery – imagery that tells a story.

How does that work?

At the core, it’s pretty simple – imagery with solid storytelling connects you to your target audience by sharing your personality, your expertise, and even reflecting your client’s values. At my studio, we start with a consultation. I want to know your ideal client avatar, your goals, vision, and any messaging you want to convey. Not sure? Don’t worry as I have prompts and questions that will guide our conversation. This consultation sets us up for a successful session which results in a cohesive catalog of imagery suitable for all of your marketing needs.

Do I need a personal branding session?

Ultimately, the decision to invest in a personal branding photo session should align with your professional goals and how you want to present yourself to the world. If you believe that high-quality, consistent, and authentic images can enhance your personal brand and help you achieve your objectives, then it’s likely worthwhile.

The bottom line is that personal branding is just that – personal. It looks different for everyone. Let’s chat to see what we can create together.

xoxox, jenny